Portfolio

Project Juno

Date: October 16, 2016

Client: Mars

Category: Public Relations

PEDIGREE® South Africa  teamed up with Woodrock Animal Rescue for an eight-week initiative called Project Juno. This PEDIGREE® initiative nursed a malnourished dog back to health with the use of good, nutritious PEDIGREE® food along with the assistance of veterinary professionals who was monitoring the brave dog throughout her transformation. Hlengani Communications assisted Mars Africa with this campaign, in order to spread awareness of “what good food can do for you” and the amazing transformation of Juno, we held a media engagement, where different media houses came to see first-hand how this dog had transformed, they were given a chance to ask question and even touch Juno to judge for themselves. This campaign had great feedback from the media and different communities.